Branding & Extroversion Handbook: A Guide for SMEs

Business Strategy, Marketing & Fundraising
Branding

This Erasmus+-funded handbook offers SMEs a structured introduction to branding and extroversion strategies. It covers essential topics such as brand identity, naming, logo design, and use of social media. Practical exercises and guidance help SMEs create strong, recognizable brands and improve visibility in both local and international markets. The handbook is specifically designed for small businesses seeking affordable tools to improve communication and brand image.

branding, Erasmus+, social media, visibility

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Funded by the European Union

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