Digital Marketing Essentials

Business Strategy, Marketing & Fundraising
Digital Marketing

This introductory course covers the fundamentals of digital marketing, including the buyer journey, social media strategies, and the use of data and AI in marketing. It is tailored for SMEs and non-marketing teams seeking to build a basic understanding of how digital marketing supports business growth. Learners will gain practical insights into creating strategies, identifying channels, and applying simple tools for visibility and engagement. The course is part of the EU4Digital initiative, co-funded by the EU.

digital marketing, social media, AI, EU4Digital

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EU4Digital (European Commission initiative, EU-funded)

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