eCommerce in EU Marketplaces

Business Strategy, Marketing & Fundraising
eCommerce

This course introduces the basics of eCommerce and recent trends relevant to SMEs aiming to expand online. It guides participants through the features of different European marketplaces, helping them identify the most suitable platforms for their business. Participants will understand consumer behaviors, platform-specific requirements, and key strategies to increase visibility and sales. Offered within EU4Digital, it directly supports SMEs in adapting to the European digital trade environment.

ecommerce, marketplaces, digital trade, EU4Digital

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Link to the material

EU4Digital (European Commission initiative, EU-funded)

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