Marketing Communications in the Digital Age

Business Strategy, Marketing & Fundraising
Marketing Communications

This Open University course examines how digital tools have transformed marketing communications. It introduces theories and models of communication and illustrates them with practical examples from business practice. Learners will understand how to manage marketing communication processes in the digital era, with attention to SMEs’ resource constraints. Open University courses are not EU-funded but are academically rigorous and widely recognised.

marketing communications, Open University, digital age, strategy

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Funded by UK public funding (OpenLearn by Open University)

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