Understanding Your Customer and the Product Market Fit
Business Strategy, Marketing & Fundraising
Business Strategy
Successful innovation starts with solving the right problem. This course teaches you how to identify Tier One Problems; urgent, unmet needs of substantial customer groups (B2B, B2C, or B2B2C). You’ll learn key tools from market research, customer insights, and design thinking to form and test assumptions about your target audience.
Going beyond demographics, you’ll explore customer psychographics – motivations, pains, values, and aspirations – to deeply understand what drives behavior. This knowledge is essential for achieving true product-market fit and building solutions that create real value.
Business, strategy, product, market
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Link to the materialEuropean Global Navigation Satellite Systems Agency (GSA)
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